Squeals of delight, sighs of contentment, giggles of joy … those are some of the reactions we hope for from families using our babygear and toys. There’s a less visible one, too: peace of mind.
“Parents have trusted us for more than 80 years to provide safe products for their children, but we know we must still earn their trust every day,” says Kitty Pilarz, Vice President of Product Safety & Regulatory Compliance at Fisher-Price. “So, right from the start of a design concept, we work to make sure our products are as safe as they can be.”
There’s an entire team of quality engineers who work closely with design groups to make sure every product not only meets U.S. safety regulations and international standards, but lives up to the traditionally high Fisher-Price standards of quality, as well as consumer expectations. A significant amount of testing is done all along the way.
“We know that kids drop things, throw toys, mouth them, and more. Our products are going to be pulled, twisted, jostled, washed, dried, sometimes even stood on,” says Kitty. “Families hand down toys and gear or share them with friends, so they’ll be used by more than one child. That’s why we do such rigorous testing.”
“We welcome feedback from consumers—it’s critical to helping us make better products,” says Gary Cocchiarella, Director of Consumer Services. “Families don’t hesitate to share their opinions, so we collect, analyze and share their comments with our teams. That way, we can detect and solve problems quickly, as well as improve our design and manufacturing processes.”
Behind-the-scenes: The designers who got BeatBo movin' and groovin'!
A behind-the-scenes look at what makes this rocker a favorite with kids (and moms!)
Behind-the-scenes: The inspiration behind your little maestro's favorite music maker!
Behind-the-scenes: The designer walks us through the walker.
Behind-the-scenes: Bringing an underwater world to a crib near you!
Behind-the-scenes: How familiar places in baby's world come to life.
Behind-the-scenes: What's black and white and fun all over?
Behind-the-scenes: We knew it would be fun … but tasty, too?
When Fisher met Price
Putting toys to the test: learning from the experts
They grow so fast. How to keep up?
How we got out moo back: Sounds, sights, and what makes the Little People® Farm timeless
This video is funny, but the testing is serious.
Have a seat: A short story of how sitting a baby down became a new kind of "sit me up" seat